Get the guide

The Google Ads Playbook · 2026 Edition

Google Ads that pay for themselves.

The same system our team uses to manage client accounts, written as a step-by-step guide. Choose your level, pay in crypto and receive the PDF in your language.

Choose your guide See what’s inside
  • 7 languages
  • Updated October 2026
  • Delivered by email
26
chapters
260+
pages in the full guide
7
languages
300+
step-by-step instructions

Why accounts lose money

Most Google Ads accounts leak budget in the same three places.

01

Broken tracking

If conversions are counted wrong, Google’s automation optimizes for the wrong thing — and scales the mistake.

02

Paying for the wrong searches

Loose keywords and missing negatives send your budget to people who were never going to buy.

03

Automation without control

Performance Max, AI Max and Smart Bidding work well only with clean data, clear targets and guardrails.

The guides fix each of these in order — first the foundations, then growth, then full 360° management.

Choose your level

One guide for each stage of your account.

One payment. The PDF is yours to keep, in the language you choose at checkout.

Essential

Foundations

Essential

Launch offer · −73%

USD 100

USD27

9 chapters · 96 pages · Beginner to intermediate

Set up, launch and stabilize a profitable account the right way from day one.

  • Account setup and conversion tracking
  • Keyword research by niche
  • Your first Search campaign, step by step
  • Headlines and descriptions that convert
  • Waste reduction and account stabilization
  • 30-day plan and implementation checklist
Get Essential
Recommended Growth

Growth & Scaling

Growth

Launch offer · −67%

USD 200

USD67

17 chapters · 171 pages · Intermediate to advanced

Everything in Essential, plus the strategies to improve ROAS and scale aggressively.

  • Everything in Essential
  • Smart Bidding mastery
  • AI Max and Performance Max playbooks
  • Demand Gen, YouTube and remarketing
  • High-impact optimization sprints
  • Scaling framework, reports and roadmap
Get Growth
Premium 360°

Full 360° Management

Premium 360°

Launch offer · −58%

USD 350

USD147

26 chapters · 267 pages · Advanced to expert

The complete professional system: architecture, measurement, routines, testing and forecasting.

  • Everything in Essential and Growth
  • 360° full-funnel account architecture
  • Advanced measurement and value-based bidding
  • Daily, weekly and monthly routines
  • Continuous A/B testing system
  • Executive dashboard, forecasting and automation
Get Premium 360°

Prices in US dollars. Secure crypto checkout — your PDF is emailed automatically after payment.

What’s inside

26 chapters, from the first campaign to full management.

Each chapter explains the idea in plain language, shows the technical mechanism, works through an example with real numbers and ends with exactly what to do in your account.

Part I Foundations Included in EssentialGrowthPremium 360°
  1. 01How Google Ads Really Works in 2026
  2. 02Setting Up Your Account and Tracking the Right Way
  3. 03Keyword Research That Finds Buyers
  4. 04Building Your First Search Campaign Step by Step
  5. 05Writing Ads That Get Clicked and Convert
  6. 06Landing Pages That Turn Clicks Into Customers
  7. 07Stop Wasting Money: The Essential Optimization Sprint
  8. 08Reading Your Numbers Like a Specialist
  9. 09Your 30-Day Implementation Plan and Master Checklist
Part II Growth & Scaling Included in GrowthPremium 360°
  1. 10Smart Bidding Mastery
  2. 11AI Max for Search: Using Google's AI Without Losing Control
  3. 12Performance Max Playbook
  4. 13Demand Gen, YouTube and the New Display
  5. 14Remarketing and Audience Strategy
  6. 15The High-Impact Optimization Sprint
  7. 16Scaling Aggressively Without Killing ROAS
  8. 17Performance Reports and the Next-Action Roadmap
Part III Full 360° Management Included in Premium 360°
  1. 18The 360° Account Architecture
  2. 19Advanced Measurement: Data the Algorithm Can Trust
  3. 20Profit-Driven Bidding: Unit Economics and Value-Based Bidding
  4. 21Daily, Weekly and Monthly Optimization Routines
  5. 22The Continuous A/B Testing System
  6. 23Executive Dashboard and Weekly Strategic Report
  7. 24Forecasting and Predictable Growth
  8. 25Automation: Scripts, Rules and AI Agents
  9. 26Troubleshooting Playbook and the 90-Day 360° Roadmap

Plus: a glossary of 80+ Google Ads terms in every guide.

How it works

From checkout to your inbox in four steps.

  1. 1

    Choose your guide

    Pick the level that matches your account today.

  2. 2

    Enter your details

    Name, email, phone and the language of your PDF.

  3. 3

    Pay in crypto

    Send the amount to one of our wallets and paste the transaction hash.

  4. 4

    Receive the PDF

    Once our team confirms the payment, the guide arrives by email.

Who it’s for

Written for people who pay for clicks and need customers.

Business owners

Run your own campaigns with confidence, or know exactly what to demand from your agency.

Traffic managers & freelancers

A complete, current playbook to manage client accounts with a professional method.

Marketing teams

A shared standard for structure, measurement, testing and reporting across the team.

About S&M Ads

A performance agency focused on Google Ads.

S&M Ads — Santiago Marketing Ads — manages Search, Performance Max, Demand Gen and YouTube campaigns for businesses that need predictable customer acquisition.

The guides document the method we apply every day: clean data first, a clear account structure, disciplined optimization routines and constant testing.

Done for you

Prefer our team to run it for you?

Besides the guides, we offer hands-on management, optimization sprints and consulting.

Premium 360°

USD 1,500 / month

Complete monthly management: Search, Performance Max, Demand Gen and remarketing, daily optimizations, A/B testing and a weekly strategic report.

Growth Sprint

USD 1,000 / week

A one-week scaling sprint: high-impact optimizations, campaign expansion and a performance report with the next-action roadmap.

Essential Sprint

USD 750 / week

A one-week stabilization sprint: waste reduction, Search structure improvements and an improvement checklist.

Starter Consulting

USD 500 / session

A consulting session to structure your first campaigns, with practical recommendations and an implementation checklist.

Basic Kickstart

USD 200 / service

Initial campaign creation, keyword research for your niche and professional headlines and descriptions.

Talk to us

FAQ

Frequently asked questions

How do I pay?

Payment is made in cryptocurrency. After checkout you see our wallet addresses and the networks we accept. Send the amount and paste the transaction hash (TXID) on the payment page.

When will I receive the guide?

Our team checks every payment manually on the blockchain, usually within 24 hours. As soon as it is confirmed, the PDF is sent to the email you entered.

Which languages are available?

English, Portuguese, Spanish, French, German, Italian and Simplified Chinese. You choose the language of your PDF at checkout.

Is it for beginners?

Yes. Essential starts from zero. Growth and Premium 360° include all the foundations and then go into advanced strategy.

Is the content up to date?

The 2026 edition covers recent changes such as AI Max for Search, the move of Display campaigns into Demand Gen, the end of campaign language targeting and the new consent rules.

Can I upgrade later?

Yes. Contact us with your order number and we will tell you how to upgrade by paying only the difference.

Can I get a refund?

Because the guide is a digital product delivered in full, purchases are not refundable after delivery. If there is any problem with your payment or file, contact us and we will solve it.

Your next campaign can start profitable.

Choose your guide and receive it by email in your language.

Choose your guide